Creators of social media posts often use their first names, pseudonyms or handles. If no named author is available use one of these instead.
Social media titles or posts can often be too long to include in a reference. Write the first few words or sentence and then add ... to indicate that you have omitted part of it.
For further guidance on referencing online sources, see General guidelines for referencing online resources
You will need:
Author’s surname, Initials. or Name of the Instagram account (Year the image was posted) Title of post [Instagram], Day month. Available from: www.webaddress.com [Accessed day month year].
BBC Cricket (2021) I thought the game would be decided on who handled the pressure best and thankfully I think we did [Instagram], 25 January. Available from: https://www.instagram.com/p/CKeVCVPDagI/ [Accessed 26 January 2021].
In-text citation: (BBC Cricket, 2021)